“O” Logo

The Oregon O, first used in 2001, was designed by Nike in collaboration with the university. It has since grown beyond representing athletics at Oregon and in 2003, became the school’s official mark. What does the imagery mean? Read on:

The Inside of the “O”

In Track Town, USA, ground zero is Hayward Field, where jogging was born and has been an inspiration since 1936. Each year, 10,000 fans jam the internationally recognized Prefontaine Classic track meet, honoring the memory of legendary Duck, Steve Prefontaine. It’s also where a coach and student, in pursuit of a better track shoe, began a revolution that lives on every day for athletes at UO and all over the world.

The Outside of the “O”

The outside of the O represents Autzen Stadium, home of the Oregon Ducks football team. If you view the O graphic from above and listen very closely, you can hear the crowd, feel the team in the tunnel, and work yourself up very close to having to stand and shout Go Ducks! Look a bit closer and you might see the Pick. Replayed on the big screen before every game, it still brings Duck fans to a frenzy.

Social

Facebook YouTube

Newsletter

Sign up for the
UO Marketing Email Newsletter

MBM

photo